PluginSeeker GTM Server Side for WooCommerce
Updated 3 months ago
https://wordpress.org/plugins/server-side-tagging-via-google-tag-manager-for-wordpress/
Boost Your WooCommerce Analytics with Server-Side Tracking
Unlock the full potential of your WooCommerce store analytics with the WordPress Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side) plugin. This powerful plugin enables you to implement robust and reliable Google Tag Manager (GTM) tracking directly on your server, offering significant advantages over traditional client-side tracking.
Enhanced Data Accuracy and Reliability
Traditional client-side tracking relies on JavaScript code running within the user's browser. This can be affected by ad blockers, browser extensions, and network latency, leading to inaccurate data. By moving your tracking to the server, you eliminate these potential issues, ensuring more reliable and accurate data capture. This provides a clearer picture of customer behavior and empowers you to make informed business decisions.
Increased Privacy and Security
Server-side tracking enhances user privacy by minimizing the amount of personal data transmitted to third-party platforms. It also strengthens security by reducing the risk of data breaches and ensuring compliance with evolving privacy regulations like GDPR and CCPA.
Enhanced Flexibility and Control
The GTM Server Side plugin offers unparalleled flexibility and control over your tracking setup. You can configure and manage all your GTM tags and triggers directly from your WordPress dashboard, eliminating the need for complex code modifications. Additionally, you have complete control over the data you collect and the specific events you track.
Seamless Integration with WooCommerce
The plugin integrates seamlessly with your existing WooCommerce store, ensuring accurate tracking of essential events like product views, add-to-cart actions, checkout processes, and purchase completions. This rich data stream empowers you to optimize your marketing campaigns, enhance customer experiences, and boost conversions.